‘Branding Your Condominium –   Style & Substance, Trade Names & Trademarks

What’s in a name?  Potentially, the whole reputation and public image of your condominium.  Of course, the mere name of a condominium cannot carry all of that independently, but through appropriate “branding”* of the condominium its name can become associated with various qualities that can help to attract and keep owners and residents that suit the condominium’s features, facilities, services and the kind of community you want it to be.     Read the PDF……………