Nevada ads use humor and a kick in the groin to sway water-wasting guys

Not long after the onset of the West’s deadening drought, officials here saw the enemy, and he was Joe Six-Pack.  The Southern Nevada Water Authority determined nearly a decade ago that 70 percent of its water went right into the ground, with no chance for recycling, thanks to an army of indulgent blue-collar homeowners, mostly married guys, who over-watered their lawns.     Read the article………..