NO COMMENT?

I’ve answered thousands of questions from reporters, some of them extremely irritating. But you learn to work through tough questions and to work with tough-minded reporters. If you ask why, I’ll bend your ear about engaging with reporters so you or some other someone can tell your company’s or your organization’s side of the story, share perspectives on issues and maybe build knowledge and understanding. That is, of course, if someone’s available, prepared and ready when reporters call.  But unfortunately, more than usual now, we’re seeing ‘No comment’ in stories rather than a response to questions posed by reporters. Spokespersons aren’t speaking that much, they aren’t returning reporters’ calls, they can’t be reached, they’re not available for comment. You could see this coming years ago when commentary was encroaching more on the news, creeping and seeping into it.    Read the article…………….


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