In a hyper-competitive industry like landscaping, marketing your business is critical. Even if you think you have enough customers now, people move all the time — more than 35 million people move every year, according to the U.S. Census Bureau — and they take their business with them. To keep a steady flow of new customers calling, you need to make marketing your landscaping or lawn-care service as routine as maintaining your equipment. Here’s the good news: It doesn’t have to be difficult — or expensive. Some of the most effective marketing tools out there are free. To help jumpstart your marketing, here are five of the most common mistakes I see landscaping and lawn-care businesses make — and how to fix them: Read the article…………….
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