“Recency” Thinking in Your Homeowner’s Association

One of the more common mental biases that affects people is known as “recency”. Recency is the tendency to consider the most recent information as more important when making a decision instead of weighing all information equally. This kind of thinking can be pervasive in the homeowner association environment. In the heat of discussion, the most recent hot topic can loom large and perspective lost. Recency causes skewed decision making driven by passion. How does this phenomena manifest itself?   Read the article…………

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