In 2009, 87.8% of American households had either a cable or satellite TV subscription; however, by the end of 2019, that number dropped to just 65.3% of American households, as more American households “cut the cord” and turned to internet-based TV subscriptions, such as Netflix, Hulu and YouTube TV. With this steep drop in cable and satellite TV subscriptions, cable service providers are motivated more than ever to keep and find as many subscribers as possible. One way for them to accomplish this is to reach out to community associations and offer bulk or discount rates in exchange for the right to exclusively market their services in the community. Read the article………………………….
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