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“You’ve got to make changes”: why developers switch representation

/ Owner - April 1, 2024

Trinity Place Holdings’ condo at 77 Greenwich Street is a revolving door of sales teams.  Since sales launched in 2019, the developer has tapped four sets of brokers to take the reins, with news of the latest shakeup announced just last month. Five years in, only 40 of the tower’s 90 units have sold.  Brokers say shuffling in more than three teams is unusual, but the Financial District condo is following in what developers and brokers describe as a New York City tradition: switching representation when the going gets tough.   Read the article…………………………….

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