Success in any business — including your HOA — involves a heavy dose of PR. Just as possession is nine tenths of the law, good PR makes up the lion’s share of effective marketing. For good or bad, publicity inside or outside your community can create a lot of emotion.  In an HOA, homeowners are your “public.” As a board member or manager, you must take their perceptions and feelings into account in all you do.    Read the article……………