What do Millennials actually want? This question has been front and center in recent years for anyone who is interested in marketing services or products to the globe’s largest rising group with purchasing power. Millennials have been accused of being “flighty” and “killing off” everything from “the concept of the starter home” to “napkins,” according to Business Insider. Millennials began their experience in building their financial savings and their resumés at a time when finding employment was difficult. As a result, they became the “Boomerang Generation,” who in large numbers found refuge by moving back into their parents’ homes or in delaying purchasing a home longer than previous generations. Read the article……………………………………
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